Manaay Foods
In the ever-expanding world of FMCG brands, where the market is flooded with choices, certain names carve a niche through innovation, quality, and a steadfast commitment to excellence.
Manaay Foods, the parent company behind several successful ventures, is one such brand that has captured the imagination of consumers. With a diverse portfolio and ambitious future plans, Manaay Foods stands out as a force to reckon with.
Founded in 2018, Manaay Foods began its journey with TripOnn Premium Coffee, introducing a blend of taste and quality that quickly gained traction. The brand later expanded into TripOnn Premium Tea, offering multiple SKUs to cater to varying consumer preferences. With a stronghold in the Mumbai suburbs, TripOnn's success is rooted in its distributor model, which ensures that the brand's products are easily accessible to its growing consumer base.
Launching Machiwali.com Amid The Pandemic
While many businesses faced hurdles during the pandemic, Manaay Foods saw an opportunity to diversify.
Amid the lockdown, the company launched Machiwali.com, a brand dedicated to delivering high-quality seafood. This venture quickly became a favorite among local consumers, giving tough competition to established players in the market. Customers praised the brand for its commitment to quality, a hallmark that has been consistent across all Manaay Foods ventures.
A Blend of Sports - Knight 11 - The Strikers
Manaay Foods' foray into the cricketing world is yet another testament to its versatility. Under the banner of TripOnn, the company owns Knight 11 - The Strikers, a formidable underarm cricket team with over 200 members, including 15 iconic players from Mumbai. This is done to promote young talent and help them shine on the turf field.
TripOnn Ice Cream and Desserts
Manaay Foods had ventured into the ice cream segment before the pandemic, but unforeseen challenges forced a temporary halt. However, the brand is ready for a comeback. In January 2025, TripOnn Ice Cream & Desserts is set to relaunch, with ambitious plans to open 80 franchise stores in Mumbai before expanding nationwide. This move is expected to redefine the dessert experience for consumers, further solidifying Manaay Foods' position in the FMCG sector.
Global Expansion and SME IPO
The company's plans are as ambitious as its past endeavors. Manaay Foods is preparing for an SME IPO in 2025, a significant milestone for the bootstrapped company. Additionally, the brand is in the process of acquiring a US-based health supplement company, signaling its intent to diversify and explore international markets.
The success of Manaay Foods can be attributed to its dynamic leadership team, comprising co-founders Trishma Singh, Hiten Singh, and Komal Chauhan. Together, they have built a company that reflects their passion for the FMCG industry and their dedication to creating exceptional products.
Trishma Singh, the co-founder of TripOnn Coffee, is a visionary entrepreneur who brings a wealth of experience and passion to the table. Armed with an MBA in HR from Jaipur National University, Trishma's journey into the FMCG world began in 2019 when she delved into research and development for coffee and tea.
"Every venture we undertake reflects our passion for innovation and quality,"says Trishma.
Komal Chauhan, a B-Tech graduate from Kurukshetra University, joined the FMCG industry in 2018 and has been a driving force behind Manaay Foods' operations and innovation, achieving a â¹4 crore turnover last year.
Hiten Singh, a Delhi University graduate, entered the industry in 2020 with a passion for tea and coffee. His explorations across India have enriched the company's offerings and kept it ahead of trends.
Together, Trishma, Komal, and Hiten have built Manaay Foods with a shared vision and big plans for its future. Their combined skills, passion, and commitment to quality have laid the foundation for continued success and innovation in the FMCG space.
