Emraan wants 'Rush' to release during Bakri Eid

Salman Khan and Emraan Hashmi are probably the only two actors in the industry who have a huge fan following in the masses. While Salman is known as the king of masses, Emraan has slowly and surely earned the reputation of being the prince of masses. Now Emraan will be having his first release this month end on Bakri Eid and he now intends to make this date his own.

A source says, "Festival seasons are known to be good for business. Be it Eid, Diwali or Christmas, the audience loves to come and watch films. While Aamir prefers his films releasing during Christmas and Republic Day, Salman has ruled the box office during the Eid festival. Emraan will have his upcoming film with Sagarika Ghatge and directed by the late Shamim Desai this Bakri Eid."

Emraan apparently wants to see how the film fares at the box office compared to his recent hits. The source adds, "In fact the film has been delayed due to the untimely death of its director Shamin Desai and Emraan is going out of his way to promote the film." Sources say that if this film works well on Bakri Eid, Emraan will plan his other releases too around the same date.u00a0