02 January,2010 01:36 PM IST | | IANS
Neha Dhupia says she had to be goaded quite a bit to throw a goody bag full of condoms and contraceptive pills at a college crowd here to promote her film "Raat Gayi Baat Gayi" but realised it was a great marketing strategy that sent out a positive message.
"And I was like 'No! What are we trying to project?' But I guess that was her way of promoting the film. We are just mediums. So I said yes to it."
"Raat Gayi Baat Gayi", a Percept Picture Company (PPC) project, is about a one night stand. The movie has been directed by Saurabh Shukla and also features Rajat Kapoor, Vinay Pathak and Ranvir Shorey.
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The producers were trying to pull off a successful marketing stunt by throwing bags full of condoms, contraceptives, Disprin pills, et al, and Neha finally did it after realising that the exercise had a message attached to it.
"There was a message in all this - that if you have a hangover or if you are having a very drunk night - you must have contraceptives, protection, or antacid pills like Disprin. Everything was there in the bag. The message was - take it and go party. The bags had everything except cash to buy the alcohol," said the 29-year-old.
The former beauty queen says she was pleasantly surprised with the response from the young students.
After "Raat Gayi Baat Gayi", in which she plays a mysterious woman called Sophia, Neha is looking forward to movies like "Action Replay", "Raftaar" and "Pappu Can't Dance Saala".
She, however, admits that she would like to do a romantic movie opposite Bollywood's king of romance Shah Rukh Khan.
"I am looking forward to a nice romantic film which hasn't come my way yet. I am hoping to get that soon. I am a big Shah Rukh fan and I would like him to be in it but then it doesn't have to be him. It can be anybody. It's just that Shah Rukh is magnificent," she added.