06 April,2019 09:49 AM IST | | IANS
Beyonce Knowles
Grammy Award-winning singer Beyonce Knowles has partnered with global sportswear giant Adidas, through which she will relaunch her athleisure brand Ivy Park.
Beyonce launched the active-wear brand in 2016 in collaboration with fashion retailer Topshop. She later axed a partnership with Topshop tycoon Philip Green following allegations of sexual misconduct, bullying and racial harassment. Now, she is all set to relaunch the brand.
"This is the partnership of a lifetime for me," said Beyonce, who will remain the owner of the brand, in a statement.
"Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader," she added.
ALSO READ
Taylor Swift reacts to Beyonce being named the greatest pop star of the century
With 11 nods, Beyonce becomes the most nominated artist in Grammy history
Grammy 2025 Nominations: Check out the full list
Beyonce endorses Kamala Harris in joyful speech at Houston rally
Beyonce to offer her support to Kamala Harris in Houston rally on THIS date
Beyonce will be a creative partner for the brand, and also develop new signature footwear and apparel. The partnership will result in the co-creation of exciting new products -- from performance to lifestyle.
Eric Liedtke, Executive Board Member - Global Brands at Adidas, said: "Beyonce is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators."
Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates