07 December,2012 10:34 AM IST | | The Guide Team
Penguin India's silver jubilee celebrations that kick-started at the Jaipur Literature Festival, also witnessed the unveiling of the Penguin Car. As part of the anniversary celebrations a customized Ambassador car was designed as a visual representation of the joy of reading. Earlier this week, the Penguin Car finally arrived in Mumbai. A host of fun-filled activities have been planned by Penguin with the Penguin Car to delight every booklover in the city. The car will visit famous landmarks in the city. We spoke with the publishers about the thought and intent behind this unique idea.
Whose idea was it?
Our 25th anniversary is a very special milestone and one we had been planning for a while. We knew we were going to have a mascot - and what better than the classic ambassador - a symbol that is classic, iconic - and also endearing.u00a0
Tell us about the design.u00a0
It is the iconic âPenguin Stripes' design: emblematic and instantly recognizable to all book lovers.
ALSO READ
From jazz to techno: Explore these unique music events in Mumbai this week
Granola Day: Rediscover your love for the treat by enjoying dishes in Mumbai
Amitav Ghosh: ‘Bombay needs a disaster management plan urgently’
Want to play basketball in Mumbai? Head to these 4 courts to learn the skills
Bond with your children at this unique retreat on the outskirts of Mumbai
Where has the car been so far?
The Penguin Car will visit bookstores and literary festivals around the country through this year. It started off its journey with the Jaipur Literature Festival 2012 (where it was a runaway success!), stopped at the World Book Fair 2012 in Delhi. Was a highlight at Penguin's ten-day festival Spring fever, and is finally, here in Mumbai. The car is also loved and used by several Penguin India authors, and has been much in demand, wherever there have been books and reading.u00a0
