18 September,2012 12:04 PM IST | | ANI
British businesswoman, Cindy Gallop, wants to urge more people to "make love, not porn", believing her site is the sex education aid of the future.
The 52-year-old claims that too many people - particularly young men - are learning their bedroom techniques chiefly from viewing hardcore porn on the internet, which makes them inconsiderate lovers.
With her website - MakeLoveNotPorn.tv- Gallop aims to "reform porn" and "rehabilitate" the younger generation with an alternative campaign for tasteful erotica.
"When you have sex with younger men you see the creeping ubiquity of hardcore porn in the culture, in an era where it is more freely and widely available than ever before and kids are accessing it younger and younger," the Daily Mail quoted her as telling The Observer newspaper.
Gallop believes parents and sex education teachers still give too little guidance about how to develop healthy sexual relationships.
According to her, hardcore porn had become the de facto sex education for men in their early twenties.
She aims to re-educate people via the internet, "so that young men don't think that's always the normal way of behaving in the bedroom and their girlfriends don't have to pretend to like it".
Her website features couples and individuals engaging in real-life sexual activities with the kind of genuine passion and intimacy missing from most porn.
"I wanted to separate the myths of hardcore porn behaviour from the reality of healthy but hot sexual relationships," she added.