BMC declares war against water shortage

Water conservation is the theme for civic body's 2010 calendar

Water conservation is the theme for civic body's 2010 calendar

The BMC is pulling out all stops to ensure the message of saving water reaches all Mumbaikars. This is evident in the civic body's 2010 calendar, which has water conservation as its theme.

Saudagar Jadhav, PRO, BMC, said, "The city is facing an acute water crisis and the situation may worsen in the coming year if we don't act fast.

This is why we decided on on this theme. Every page of the calendar carries messages advising people to use water wisely."



Weekly water cuts

Meanwhile, the BMC has decided to experiment with the 100 per cent zonal weekly water-cut formula from the third week of January.

Water Idea, Sirji: Every page of the calendar carries messages advising people to use water sely

Mayor Shraddha Jadhav said, "We have agreed with the administration's proposal for zone-wise 100 per cent water cuts for a day every week, but it will only be implemented on an experimental basis.

We will stop the experiment if Mumbaikars are unhappy."

The BMC has also undertaken other initiatives to tackle the water crisis.

These include cloud seeding, repairing old pipelines, digging new bore wells, setting up desalination plants and a water helpline, and using universal water meters.

50,000 copies of the calendar are printed every year.

Did you know?
In May 2009, the BMC's hydraulic department brought out a white paper, which stated that the civic body had not been able to meet the city's demand for water since the 1950s.

BMC'S Wise Plans

Creating jingles and songs on water conservation, which will be aired on TV channels and radio stations. Holding 'jalmelas' at malls and other public placesu00a0 Making a short animation film on the subject that will be screened in schools, and theatres and multiplexes before movie screenings. Trying to rope-in master blaster Sachin Tendulkar to spearhead its water conservation campaign