29 January,2010 08:21 AM IST | | Anshuman G Dutta and Surender Sharma
Health food majors are eyeing the Games to gain a firm foothold in Delhi. Exclusive chains serving vitamin-rich, pro-biotic drinks will soon be a reality
Come October and Delhi will be talking vitamins, proteins, carbohydrates, fat and cholesterol.
As the Commonwealth Games take centre stage, the national capital will be revved-up with exclusive chains serving everything healthy. From salads, sandwiches, yogurts to pro-biotic drinks with healthy enzymes, those looking for freedom from that unhealthy, sickening fast food are in for a treat. Even as Indians are getting more and more health conscious, a wave of foreign tourists and athletes will be favourable for launching such an initiative, feels GS Bhalla, CEO, Horizon Group.
Get, set, go: A health food outlet in south Delhi. The business is eyeing
the Commonwealth Games to expand and launch projects
Coming soon
The group has recently opened seven outlets with brand name 'Cocoberry' in and around Delhi and is looking forward to open four more in the coming months. "Two Cocoberry outlets are slated for Mumbai also by March," he added.
"Our potential target group are youngsters and those in 35-40 age group. Interestingly, 50 per cent population of the country falls in this bracket and they are looking for more options in food items," Bhalla told MiD DAY.u00a0
The global health food industry is worth multi-billion dollars and the exact size of the market is yet to be assessed.
When asked what is so different in health foods that the companies offering the products have gone for a detailed market survey, Bhalla said: "It is very different from regular food items and desserts on our menu. Firstly, these are completely fat-free products based on basic ingredients like yoghurt. While these are pro-biotic in nature the vitamin and ratio of other vital ingredients too, are high," said Bhalla.
Price range
Go hogging: The health food outlets are planning exclusive chains to cater to more than a lakh visitors that the city will host for Commonwealth Games |
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Beyond health |
Functional food or medicinal food is any fresh or processed food claimed to have a health-promoting or disease-preventing property beyond the basic function of supplying nutrients. The general category of functional foods includes processed food or foods fortified with health-promoting additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered as functional foods with probiotic benefits. |
Juice it up |
Cocoberry has its outlets in Defence Colony, Khan Market, Saket, Vasant Kunj and Raja Garden, Kamla Market and Connaught Place. While the outlets operates at Gurgaon from DLF Cyber City and Ambience Mall. While Cafu00e9 energy outlets are located at Satya Niketan- South Campus and Maharani Bagh.u00a0 |