Seeking to cash in on the Slumdog Millionaire hype, the co-producers of the film are planning a reality TV show set in Mumbai's slums.
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Revisiting: A still from Slumdog Millionaire |
Seeking to cash in on the Slumdog Millionaire hype, the co-producers of the film are planning a reality TV show set in Mumbai's slums. The show will feature the super-rich posing as commoners, and visiting poor families for charity.
Titled Secret Slumdog Millionaire, the show that is a spin-off of the Secret Milliona-ire series, will make rich people witness real poverty to help poverty-stricken families.
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Conceptualised by Celador, which co-produced the television show Who Wants To Be A Millionaire?, the new series will be broadcast as soon as possible to cash in on the enormous popularity of the movie.
"It is a fantastic idea. Secret Millionaire has already been well received, but this looks like it could be even better," a television insider was quoted as saying.
"The producers are bracing themselves against claims that they are cashing in on poverty, but the bottom line is they will actually be helping people as well as making great television," the insider added.