Its Raftaar v/s Rann as both are based on the backdrop of a TV channel

The makers of 24x7 Raftaar starring Emraan Hashmi and Neha Dhupia are in a mad rush to release their film. The reason?

The makers of 24x7 Raftaar starring Emraan Hashmi and Neha Dhupia are in a mad rush to release their film. The reason?u00a0 Percept Picture Company's film and Ram Gopal Varma's Rann starring Amitabh Bachchan and Riteish Deshmukh both have similar story lines.

Both stories revolve around the internal politics of a newsroom.

The buzz is that the guys at Percept at miffed at Ramu for starting a film on the same plot as theirs. A source reveals, "There is a big rush between Percept and Ramu to release their films as soon as the multiplex embargo lifts. Since both projects have similar plots and selling points, it's a race to reach first at the finishing post."

A question of originality

When contacted, Navin Shah, CEO of Percept Picture Company says, "Raftaar is a story of one media house using their resources to manipulate the market. The film has an extremely stylish look on the lines of Race and Dhoom." Reacting to comparisions with RGV's Rann, Shah says, "Well, I can vouch for the fact that ours is an original idea. We planned, conceived and made it before Mr Varma, and nothing can change that!."

Adding that his product is superior to Ramu's, he says, "Emraan Hashmi has a huge market of his own. His reach isn't just limited to metros and big cities. While RGV's films have an appeal that's limited to the big cities. We definitely have an edge with the broader appeal. Also, the Pritam-Emraan combination is a sure shot winner, while music has never been a forte for Ramu's film."

Percept plans to release Raftaar some time in August. "I am not aware when Rann is releasing and neither am I bothered. As per the market conditions, we plan to release Raftaar by August."

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