That's Shahid Kapoor modelling for Airtime lungis... but it is only for his upcoming film Chance Pe Dance. This brand is a figment of director Ken Ghosh's imagination.
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Sasha essays a struggler in the movie who ends up being rejected at auditions except for the lungi commercial.
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The ad has been shot in the 1980s style on the beach with rows of pots as props. Remember the Jeetendra-Sridevi song Nainon Mein Sapnau00a0 in Himmatwala?
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It's on similar lines. And wonder what Sasha now wears to bed? Airtime lungis, is it?
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