Priyanka has joined the Save the Children campaign

Updated on: 13 October,2009 07:17 AM IST |
Tushar Joshi |

PC believes there are simple solutions to curbing child mortality - getting involved is one of them

PC believes there are simple solutions to curbing child mortalityu00a0- getting involved is one of them

Priyanka Chopra is getting more and more involved in issues that matter.u00a0 Earlier this year, she signed on as the ambassador for a Greenathon cause,u00a0 to conserve our environment. Now she has joined the Save the Children campaign.

PC talks about the cause, "Save the Children works by reaching out to the most marginalised and underprivileged children in our society and ensures that they gets access to qualityu00a0- and more importantlyu00a0- relevant education. When I heard about their new campaign called Every One to prevent children dying needlessly, I was happy to lend my support.u00a0

India has the highest number of children under five dying every year, nearly two million. 4.33 lakh newborns die within first 24 hours of life annually. This is a global five-year campaign to get world governments back on track in reducing child mortality by two-thirds by 2015."

No blame game
Chopra continues, "Every one of us has a role to play. There's no point blaming the government or policy makers for the lack of progress. I believe there are several simple solutions that can go a long way to preventing children dying needlessly. Like for example, breastfeeding for the first six months. The sad thing is that we are not aware that there are low-cost solutions. I would use my public profile to raise awareness of these issues. I will try to generate mass public support for this campaign. I will also raise funds for this very critical cause."