Introduction

An innovative and interesting concept in publishing, MIND’s Lab Publishing focuses on providing critical medical information that may be out of reach for average physicians thereby facilitating an update on clinical advances and technological developments that would help in better patient care. With medical advancements, there is a growing need to keep medical practitioners informed about the innovations and upgradation therein.

The idea behind starting MIND`s Lab Publishing was to be a pivotal contributor to knowledge-based critical improvements in the Indian Healthcare system by making medical knowledge accessible across the spectrum of clinical practice and geography, supported by the pharmaceutical industry, and contributed by publishers.

Modern medicine and healthcare practices are consistently evolving due to continuing medical research, technological advances, and changing patient management and treatment protocols based on emerging scientific evidence.

A significant volume of scientific research and publications is conducted in Western countries, which is critical for clinical healthcare practices.

Due to the apprehensive cost of access to such scientific information, an average Physician in India is not able to access it.

In such a scenario, what is the solution that would act as a bridge between the medical practitioner and knowledge? MINDs Lab Publishing is therefore the much needed platform.  

A Physician who is updated with recent clinical advances, technological developments, and treatment protocols delivers much better patient care.

Shedding light on the need of such a service in India,  Propreitor Vivek Singh says, “India is a developing country with the most significant global population and a high need for better healthcare. MIND’s Lab publishing is making its mark through its endeavour to make credible clinical information accessible to medical practitioners across specialties & geographies.

MIND`s Lab Publishing is bringing a change by making cutting-edge scientific information, affordable and accessible through low-cost, licensed publication and pharma-sponsored distribution.

Adding to the global scientific data, we have also endeavoured to publish a series of books and other scientific information authored by Indian subject experts, providing much-needed credible scientific knowledge and meeting knowledge gaps for local challenges in patient care.”

MIND’s Lab Publishing is on a path to rapid holistic growth, aligned with its Vision and mission and guided by the compass of its embedded values.

The achievements of this endeavour include bringing together a talented and inspired team, delivering remarkable overall growth, and establishing itself as one of the leading companies in the domain in less than three years.

Highlighting the success of his company, he says, “We have set several benchmarks, including high business growth, by delivering the highest-standard products and services to our esteemed clients while boosting the proportionate growth of our associates and channel partners.

With the growing economy & improving healthcare expenditure, we see tremendous potential in the pharma and medical education industry. An increasing number of medical colleges are sharply improving the patient-doctor ratio, improving the healthcare system.

A health-conscious large population opts for better healthcare set-up & physicians, while physicians with modern medical education opt for evidence-based patient care based on standard global practices.

The story of an improving healthcare system will also be the story of our growth”.

One key attribute of the company’s success is the innovative approach to meeting the challenges of the clients, Doctors, Patients, or other healthcare practitioners who will be facing by bridging a critical knowledge gap and making the information accessible in the most convenient way with the help of technology “We develop and deliver our need-based, customized product solutions, incorporating smaller innovative approaches to ensure their effectiveness and optimal use. The free flow of innovative ideas within the team is valued and implemented. Newer technologies and processes are instantly embedded in our products, services, and operations, keeping us ahead of the herd” he says.  

Technology is changing every spectrum of business in the medical communication and medical publishing process and its accessibility.

An extensive set of IT tools supports the timely, rapid publication of medical contents. Technology is making cutting-edge information cost-effective and accessible to the length and breadth of the country with measured impact, interactivity, and convenience. Technology thus will stay at the forefront of the evolution of information while efforts wil be on to access, adapt, generate, and share.

Access to evidence-based, cutting-edge medical information for medical practitioners and patients is bringing about a remarkable improvement in the health and well-being of the population in general.

A robust healthcare system and a healthy population positively impact the economy.

MIND’s Lab Publishing is focusing on key growth areas, including the publication of medical books and other medical information of global standards. Elaborating further, Singh says, “We are also expanding our scientific communication support, editorial support, educational initiative, and various other products and services covering a spectrum of medical information, publishing, and education. Our next endeavour is to take our intellectual property products to the global market, providing a global readership to our Indian authors while expanding our business.”
Taking big strides towards success, Vivek Singh still feels there is more to be achieved as he explains, “Yes, we are quite on the right track towards realising our goals and mission. Our progress and achievements are satisfactory and beyond what we expected. We have made a humble beginning. We have miles to go before we sleep!

Our success mantra is to develop and deliver the highest standards of purpose-driven products and services, meeting the needs of users with uncompromised values while maintaining the industry`s ethical standards. Our growth is driven by innovation & commitment to excellence.”

Conclusion

“Adding to the global scientific data, we have also endeavoured to publish a series of books and other scientific information authored by Indian subject experts, providing much-needed credible scientific knowledge and meeting knowledge gaps for local challenges in patient care.”

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