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Kamal Associates Raises Hopes For The Unemployed Amidst Coronavirus Livelihood Crisis

Updated on: 11 March,2021 12:00 AM IST  |  Mumbai
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As per the data presented by the Ministry of Corporate Affairs, more than 10,000 companies have shut down business between April 2020 and February 2021, owing to the Coronavirus pandemic and the subsequent lockdown.

Kamal Associates Raises Hopes For The Unemployed Amidst Coronavirus Livelihood Crisis

Pulkit Vij of Kamal Associates

As per the data presented by the Ministry of Corporate Affairs, more than 10,000 companies have shut down business between April 2020 and February 2021, owing to the Coronavirus pandemic and the subsequent lockdowns. This disruption in economic activities has been nationwide and the most affected have been the employees, who have had to let go of their livelihood, putting their families’ survival in jeopardy. In this dismal scenario, companies like Kamal Associates, well-known Delhi builders, have come to the rescue by opening up their vacancies and launching a hiring process.


Talking about why he felt the need to start hiring now, when the market is so uncertain, one of the youngest builders in Delhi, Pulkit Vij of Kamal Associates, says, “Covid-19 has been really hard on people who have lost their jobs during this pandemic. I have personally come across such cases where unemployed men and women were facing a life and death question. So, when the market has started to look up now, it sounded just right to open vacancies in our firm and the hiring process has already begun.” Through Facebook and other online mediums, the Kamal Associates scion is looking for new recruits to expand his business.


Kamal Associates is currently conducting interviews of prospective candidates, who will be hired by the company soon. While they are looking for candidates with a background in the property industry, but Pulkit says, “We are looking for other people as well because we are looking at this hiring process as an opportunity to help as many people as possible, even if they are not from the property background.”


As for Pulkit’s thought-process, regarding his team of employees, savour this example – There was an office boy working at Kamal Associates, whose main job was doing small errands around the office like serving tea or bringing lunch from outside. When Pulkit saw this guy showing acumen for property business, he hired him to work as a broker and today, he rides a Rs 2 lakh bike. Sharing this story with us with pride, Pulkit says that while hiring people for his firm, he looks at their skills and qualifications as well as the hunger to learn more.

Pulkit has a great fan following on social media, with his YouTube channel generating a good amount of clientele as well as market response. Working for Kamal Associates is  a privilege, if you go by the public opinion about the company. Pulkit, who is just 28-year-old, shares this, “Our employees are very much satisfied with us because I ensure that their salaries and incentives are credited on time. Whether we receive our payments or not from the clients, we ensure that our employees don’t have to wait for their salaries at all.”

Despite being a young property developer himself, Pulkit says he has learnt a lot from his father as well as the employees in his company. This, he says, is possible due to a smart business tactic, of hiring experienced employees. He says, “Suppose I hire 10 people from the market, each having 10 years of individual experience in the property business. That would automatically mean that I’ve gained 100 years of cumulative experience. Isn’t it?”

That is smart, for sure.

What also has makes Kamal Associates popular among its clients and the property market is Pulkit’s vibrant presence on social media like Instagram. Currently, his main focus, however, remains on hiring people who are among the neediest in the world, in absence of a livelihood.

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever

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