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Home > News > India News > Article > I am now designing for a daily TV soap

I am now designing for a daily TV soap

Updated on: 12 July,2009 11:27 AM IST  | 
Amita Amin-Shinde |

In a slow market, designer Vikram Phadnis finds his hands full with an exhibition, bridal fair and a TV show

I am now designing for a daily TV soap

In a slow market, designer Vikram Phadnis finds his hands full with an exhibition, bridal fair and a TV show

He expected this season to be slow till September or October but now he has loads to do, including a television show. "God's been kind. This is the first time I will be dressing up artistes for a daily soap," says designer Vikram Phadnis who is also gearing up for his three-day fashion soiree starting Monday, where he plans to interact with the South Mumbai crowd to understand their needs. So we asku2026


You seem very busy at a time when market is slow.
I know and I am very excited. This month end, I am off to Durban for its Eastern Bridal Fair. And I have also signed on to design for a daily television soap, the name of which I can't disclose now. Wait for the television channel guys to announce it ya.


Okay, so this exhibition you are having...
...is not for sales or money. I wanted to interact with the buyers. It's more of an exercise. It's important to understand the buyer's needs as they keep changing.


What about the fashion week?
I am participating in the Lakme Fashion Week in September... but don't ask me if I have started on the designs yet. I have not. And I know it's a bit late in the day too.

What do you think of the fashion weeks joining hands in Delhi?
I think every season they either make up or fall out. I don't even care about what they are up to... It doesn't figure in my scheme of things.

And finally, what do you think of the Delhi High Court's decision on Section 377?
I don't think I want to comment on that. There are so many things happening in the country. Those need more attention. I am too stressed with my work.

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