An Indian website is asking you to upload videos giving a lowdown on your break-ups or flings, and never mind if it gets ugly. The Young are rushing to lay bare their love lives -- if the video becomes popular enough, they get to be on TV
An Indian website is asking you to upload videos giving a lowdown on your break-ups or flings, and never mind if it gets ugly. The Young are rushing to lay bare their love lives -- if the video becomes popular enough, they get to be on TV
Splitting UP just got sassier. And saucier. An Indian web platform -- specially designed for the youth to freely comment, lament and gossip about relationships -- is becoming a crowd-puller with about 10 videos being uploaded a day.
MyEXbox, a self-proclaimed online 'anti-social' networking site hosted by leading timepiece brand Fastrack from Titan, which is owned by Tata, is inviting users to upload videos pronouncing break-ups.
And that isn't all. The site is also appealing to people to send in video entries wherein they disclose innovative ways in which they have "moved on or had a fling with a hottie."
Besides the opportunity to speak freely, a big draw for the youth is also the chance to be seen on TV if the web video is deemed to be popular.
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In one, he talks about a girl with whom he recently hooked up and how he wouldn't mind dating her friend as well.
"I would not mind breaking up with a girl and putting the video online. At least people will know what I am saying," says Dwivedi.
Finding nothing unethical about it, he goes on to suggest that a video like his will help him find more girls.
Neha Ghosh (27), a working professional, in her video coquettishly claims having three guys wrapped around her little finger.
"It's all right if people see this video, it does not make an impact on my life," says she.
Those behind the website, too, couldn't have agreed more.
"The youth today does not get stuck at one point. Instead, the young believe in getting on with life. They are constantly trying out everything -- relationships included. Their mantra of 'moving on' is totally in sync with the theme of our site," says Simeran Bhasin, marketing head, Fastrack.
Attention, please
Social experts, on the other hand, are wary of this unconventional enterprise. Berin Lukas, head of the department, Sociology, St Joseph's College, does not mind calling the concept "complete nonsense."
"It's just a way of drawing attention to oneself through the video," says she, adding that "this is only a craze now" and that Indian youngsters are "more realistic and natural in their behaviour."
Psychiatrist Kusum Prabhu, who runs her private clinic in Indiranagar, seconds Lukas' views.
"Uploading such a video does not depict that a person has moved on. It only shows that they are hurt and stuck in a place," says she.
City-based sociologist Benson Issac feels platforms like MyEXbox could be of more value if they helped in "breaking the silence around abusive relationships."
Issac, however, agrees that youngsters uploading such videos need to learn how to deal with their relationships in a more mature manner.
Retaliation
While experts continue to fathom this setup, disgruntled lovers are totally in love with this brand new activity.
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Kishan Mansukhani (20), a student from Bhopal uploaded a video to take revenge on his girlfriend.
"I broke up with her because she destroyed my image in college and this video is in retaliation for that," says he. Mansukhani learnt about the website from television advertisements.
| How the myEXbox competition works |
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Endorsing the mantra 'Move On and Get Famous', the website invites video entries from users. |
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