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McDonald's loses crown to subway

Updated on: 09 March,2011 07:35 AM IST  | 
Agencies |

With 33,749 restaurants at the end of 2010, latter has become the top restaurant chain in the world

McDonald's loses crown to subway

With 33,749 restaurants at the end of 2010, latter has become the top restaurant chain in the world






Subway has surpassed McDonald's to become the world's largest restaurant chain in terms of units, the sandwich company confirmed Monday



Subway had 33,749 restaurants around the globe at the end of 2010, said company spokesman Les Winograd. McDonald's had 32,737 at year end, according to a February regulatory filing from the burger giant.

"Last year was actually pretty average for us, growth-wise," Winograd said. "We aim to open between 1,000 and 2,000 locations globally each year."

As of Monday, Subway has 34,218 locations globally all of which are owned by franchisees.

About half of the company's unit growth is overseas, Winograd said. Subway now has more than 1,000 locations in Asia, and it just opened its first store in Vietnam.

Other high-growth nations include Brazil, Mexico, India, China, Russia and France.

"A lot of our growth has been in non-traditional spaces that our competitors might not touch," Winograd said. "We have really unique ones, like on a riverboat in Germany, a church in Buffalo, car dealers, bowling alleys and casinos. We're not just in strip malls."

"It's a feeling of accomplishment, for sure," Winograd said. "But we didn't set out to surpass anyone in particular."

McDonald's is still the leader when it comes to sales. The burger chain reported $24 billion in revenue last year.
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"We remain focused on listening to and serving our customers, and are committed to being better, not just bigger," said a McDonald's spokeswoman.

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