With a cumulative reach of 168 million and 261 million impressions for the 2019-20 edition, Hero ISL has been at the heart of a memorable revolution
Bengaluru FC Deshorn Brown (left) scores against ATK in the Indian Super League semi-final first leg at the Sree Kanteerava Stadium, Bangalore yesterday. Pic/ISL
Hero Indian Super League 2019-20 (ISL), the top tier league in India, echoed the dawn of a new age in Indian football. The tournament opener between footballing powerhouses Kerala Blasters FC and ATK on October 20 saw viewership double compared to the previous season.
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Thrust with some high-quality football, vociferous fans showing their #TrueLove at the stadiums and an equally massive viewership, the Hero ISL 2019-20 continued its climb to the top. At the end of the season, the league recorded a 51% jump in viewership among the urban affluent sports savvy audience of M15+AB Urban as per BARC’s latest report.
With a cumulative reach of 168 million and 261 million impressions for the 2019-20 edition, Hero ISL has been at the heart of a memorable revolution in Indian football It was broadcast on 11 channels across the Star Sports and Star India Network in 7 languages and digitally streamed on Hotstar and JioTV.
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