French leather and luxury goods company Longchamp has unveiled a new Facebook application that allows users to customize and share their own version of its iconic Le Pliage totebag on the social networking site
French leather and luxury goods company Longchamp has unveiled a new Facebook application that allows users to customize and share their own version of its iconic Le Pliage totebag on the social networking site.
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Once exclusively available on Longchamp's website, Facebook users who "like" the Parisian brand can now create their own bags without leaving the Facebook platform. The easy, four-step process asks shoppers to chose the model and size of their Le Pliage, customize them with longer straps or short handles, and select colors to produce a one-of-a-kind creation that they can share with their friends and post on their Facebook profiles.
Founded by Jean Cassegrain in 1948, Longchamp is known for its lightweight and durable travel goods though it also offers clothing, scarves and other fashion accessories. In 1993, the company introduced its Le Pliage line-- a range of foldable travel bags made of vinyl with leather handles and leather trim-- that was a huge hit overseas.
Big name designers have created Le Pliage variations for the company in high-profile collaborations over the past few years, including Jeremy Scott, Charles Anastase,and Desiree Heiss and Ines Kaag of the label BLESS.
Retailers like Longchamp have been increasingly devising and launching Facebook-specific applications. On November 23, HauteLook-- an online sample sale website--- launched HauteLook Events on Facebook, which offers "in-stream" shopping directly from Facebook's News Feed. Though shoppers still have to register with HauteLook to buy sale items, they do not have to log out of Facebook to make a purchase.
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