Owing to the impact of Covid-19 pandemic and exposure to social media content focusing on beauty and lifestyle trends, Indians are growing inquisitive about their skin type and ways to maintain a healthy, wholesome skin. Experts tell us how this has shifted the approach from event-based care to curating a holistic and informed skincare regime
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“I aim to take care of my skin rather than go after a perfect skin. The skin is going to look is the way it is—we are going to have open pores, acne and texture (issues)—and we are going to take care of it. I do not have unattainable beauty standards in my mind. So, yes, my approach towards skincare has changed for good,” says Prableen Kaur, beauty and fashion digital creator, whose Instagram page does not just have skincare and beauty tips, but also delves into separating the real from the make-up, and learning to accept one’s skin in its original form.
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