After upstreet midnight fleas, it's public fashion fests in town. Meet great designers, catch some kewl couture and feast on high style at the first such do
After upstreet midnight fleas, it's public fashion fests in town. Meet great designers, catch some kewl couture and feast on high style at the first such do
Think Emporio, think opulence. The luxury mall, known for its swish and swank designer stores is organising the first ever Fashion's Night Out, a shop-till-you-drop party with the prettiest names in business. The bait: it's open for all. Here's a low-down on the big night.
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Global call
A global initiative, Fashion's Night Out is a shopping extravaganza that's organised around the world on the same day. It is organised by a fashion giant, and the India leg is being partnered by a leading fashion glossy. The event will showcase a plethora of shopping options to take your pick from.
Who'll get lucky?
A star attraction to Fashion's Night Out will be the lucky draw. Customers can purchase a coupon of Rs 1,000 to participate in the luxury lucky draw where each partnering store will offer an array of highly coveted luxury goodies worth over Rs 50,000. With over 60 prizes to be won, gifts up for grabs include the Lady Dior bag with gold charms, the avant-garde Neverfull Roses bag from Louis Vuitton, a pair of shoes from the Spring/Summer 2009 Collection of Jimmy Choo, Cartier Love bracelet, a limited-edition tote bag from Kenzo, a Tarun Tahiliani sari, gift vouchers and other collectibles.
Noble prize
If spending all this money on shopping makes you feel guilty, there is a noble cause to feel better with. Earnings will be donated to the NGO Women's India bill. "We have made a conscious effort to include high street fashion within the reach of the common man. Like, you can buy a tee for Rs 500, and avail special attractions like tarot card reading, all in a matter of six hours," says Priya Tanna, editor of the partnering mag.
Fashion's night out
Where: DLF Emporio, Vasant Kunj
Timings: 6 pm till midnight
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