Michelle Obama to pull off TV plug

First Lady Michelle Obama will symbolically pull the switch turning Nickelodeon and its sister networks off for three hours Saturday, part of its annual effort to encourage children to go out and play

First Lady Michelle Obama will symbolically pull the switch turning Nickelodeon and its sister networks off for three hours Saturday, part of its annual effort to encourage children to go out and play.

In a taped message, Michelle tells Nick viewers to "get ready to shut down your computers, put down your cell phones and turn off your TVs."

The tape will air at noon (Eastern time) Saturday and all of Nick channels will go dark.

Nick has contributed time for public service announcements for Michelle Obama's Let's Move campaign to
combat childhood obesity, and is donating $50,000 (Rs 23 crore)u00a0 to schools and community programs.

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